The countdown has begun for Sting, arguably one of the most anticipated annual events, and this year Supreme Promotions, the event's organizer, is planning on a brand-new structure.
Sting 2015, under the theme 'From Then 'Til Now', will mark a revolution for the historic event.
This year's staging will be centered on honoring the major contributors to Jamaica's music industry's longest-running entertainment event. "We have been doing this since 1984 at Cinema II. Our posters are hot tickets.
"Year to year, people would try to get one to place on their walls at home, which indicates the impact of this event.
"It's not we alone who do this, so we want to take some time to highlight the ones that help us make Sting what it is today," said Sting creative director Dimario McDowell.
To accommodate the best of what the over 50 acts have to offer, gone are the days of lengthy full sets. A new wave of tighter sets, laced with only hit records from each performer, is the new order.
"We have to create a way to facilitate a large magnitude of artistes - constricted to the same time period, from dusk to dawn - where everybody gets to see who they want and hear what they want, the big tunes," Sting founder and CEO Isaiah Laing added.
The brand-new structure will also see a mega midnight attraction with two of dancehall's most sought-after hit makers already secured for the event, which will be held on December 26 at Jamworld.
SFL PARTY SCOOP
STING, 2015 - COMES WITH MAJOR CHANGES
(L-R) Sting directors - Junior "Heavy-D" Fraser, Dimario McDowell with CEO Isaiah Laing, celebrating at last year's launch.
"Every year, we try to book them, and they always have shows in other parts of the world. They are in high demand 'cause they already cross over into the international market. We reach out to them from early, and they are excited to return," said Sting Director Junior 'Heavy-D' Fraser.
In a few weeks, a press conference will be used to announce the top giants planned for the event.
Sting is renowned for having its audience witness one-of-a- kind entertainment. There have been memorable clashes involving Titans Shabba Ranks, Ninja Man, Super Cat, Mad Cobra, Beenie Man, and Bounty Killer, as well as outstanding performances from hip-hop greats Notorious BIG, DMX, and Foxy Brown, as well as iconic reggae acts Buju Banton, Freddie McGregor, Patra, and Maxi Priest.
Next month's event will be no different as ticket purchasers will continue to get the best of reggae and dancehall at the same great price.
The greatest one-night reggae and dancehall show in the world, Sting is already the hot topic on show-goers' lips.